Case Study — How to redesign the mobile app navigation with 5 mln daily users within 2 HADI cycles

This case study aims to show how the HADI methodology can be applied in the design process.

What is HADI and Why I Would stand for it?

Challenge

Kickoff

Instead of the Road Map

Design process packed in HADI framework

Cycle 1: Hypotheses — Generating initial ideas for the users interview

Cycle 1: Action — Running Qualitative User Interviews

Cycle 1: Data — Working on the interview findings

Interview findings structuring in Miro

Cycle 1: Insights — What the research ended up with

Cycle 2: Hypotheses — User stories and jobs stories

User stories map (snapshot from Miro)
Job stories map (snapshot from Miro)

Cycle 2: Action — Building the prototype

  1. To follow strictly the brandbook guidance to keep carefully the product values
  2. To prefer cross platform patterns to keep the developers life easier
  3. To follow the progressive content disclosure approach to lower the chances that users will feel overwhelmed by what they encounter
  4. To keep it as simple as possible
New navigation structure
New navigation structure

Cycle 2: Data — Testing the prototype

Cycle 2: Insights — Where the usability tests ended up

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